Campaign Performance
Report
A full analysis of our Q1 follower campaigns across TikTok and Facebook — covering spend, reach, cost efficiency, and the road ahead.
Total Impressions
620,847
Total Results (All Platforms)
8,639
Total Ad Spend
$1,602.49
Executive Summary
Our Q1 2026 follower campaigns on TikTok and Facebook successfully kicked off our audience growth initiative. Both platforms delivered strong results — Facebook drove 4,028 new page likes at just $0.15 each, while TikTok generated 4,611 follows at $0.20–$0.25 per result. Combined across both platforms, the campaigns produced 8,639 total new followers, over 620,000 impressions, and a total spend of $1,602.49.
Total Spend
$1,602.49
Both platforms
Total Impressions
620,847
TikTok + Facebook
Total Results
8,639
Follows across all platforms
Total Reach
224,142
TikTok 46,291 + FB 177,851
FB Page Likes
4,028
@ $0.15 / result
TikTok Follows
4,611
@ $0.20–$0.25 / result
FB CPM
$1.22
Follower campaign
TikTok CPM
$8.20
Avg. across both ads
Total Ad Spend by Platform / Campaign
TikTok accounted for the larger share of budget at $959.95, reflecting a push for broad visibility. Facebook's combined campaigns totaled $642.54, with the follower campaign driving the majority of direct results.
Facebook Campaign Performance
The Facebook Follower Campaign was a standout success, demonstrating the platform's strength in delivering specific, low-cost results. We acquired 4,028 new page likes at an impressively low cost per result of $0.15. A secondary Awareness Campaign drove an additional 236 profile and page visits at just $0.12 per visit.
Page Likes
4,028
Follower Campaign
Impressions
502,163
Follower Campaign
Reach
177,851
Unique accounts
Frequency
2.82×
Avg. times seen
Audience Metrics — Follower Campaign
High view-to-viewer ratio (495K views / 174K viewers) shows our content was seen multiple times per person, reinforcing the brand message effectively.
Total Results Breakdown
The follower campaign drove over 94% of all tangible results on Facebook, validating it as the primary tool for direct audience growth on this platform.
Q1 Awareness Campaign (Secondary)
A small supporting awareness campaign ran concurrently, generating 236 profile & page visits from 1,608 impressions at just $0.12 per visit — an extremely efficient upper-funnel touchpoint. Total spend: $28.02.
TikTok Campaign Performance
TikTok served as a powerful engine for brand awareness, delivering over 117,000 impressions across two video ads. Performance was heavily concentrated on one creative, providing a clear signal for future content strategy.
Total Impressions
117,076
Both video ads
Total Results
4,611
Follows across both ads
Total Reach
46,291
Unique accounts
Best Result Rate
3.96%
Video Ad 2
Full Ad Performance — Impressions, Results & Reach
Video Ad 2 dominated across all metrics: 107,860 impressions, 4,269 results (follows), and 42,102 reach — versus Video Ad 1's 9,216 impressions, 342 results, and 4,189 reach.
Cost Efficiency per Ad — CPM & Cost Per Result
Video Ad 2 was more cost-efficient at $8.10 CPM and $0.20/result vs Video Ad 1 at $9.38 CPM and $0.25/result.
Result Rate per Ad
Both ads achieved strong result rates above 3.7%, confirming well-calibrated audience targeting across both creatives.
TikTok — Full Ad Results Table
| Ad Name | CPM | Impressions | Results | Cost / Result | Result Rate | Reach | Spend |
|---|---|---|---|---|---|---|---|
| Video Ad 2 | $8.10 | 107,860 | 4,269 | $0.20 | 3.96% | 42,102 | $873.48 |
| Video Ad 1 | $9.38 | 9,216 | 342 | $0.25 | 3.71% | 4,189 | $86.47 |
| Total / Avg | $8.20 | 117,076 | 4,611 | $0.21 | — | 46,291 | $959.95 |
Key Creative Insight
Video Ad 2 outperformed Video Ad 1 by 12.5× in results (4,269 vs 342) and 10× in reach (42,102 vs 4,189), while also being more cost-efficient at $0.20/result vs $0.25/result. Both ads maintained strong result rates above 3.7%, confirming solid audience targeting. Video Ad 2 is our clear benchmark for future TikTok creative.
Cost & Efficiency Analysis
A direct comparison of cost metrics reveals the distinct advantages of each platform. Facebook excels in cost-efficiency for both impressions and direct results, while TikTok's value lies in its cultural reach and creative testing capabilities.
CPM & Cost Per Result Comparison
Facebook's Follower Campaign CPM was exceptionally low at $1.22, compared to TikTok's average of $8.20. The cost per result on Facebook ($0.15 per like) provides a clear, positive ROI for direct follower growth.
Platform Comparison Summary
| Metric | TikTok | Facebook Follower | Facebook Awareness |
|---|---|---|---|
| Total Spend | $959.95 | $614.52 | $28.02 |
| Impressions | 117,076 | 502,163 | 1,608 |
| CPM | $8.20 | $1.22 | $17.43 |
| Results | 4,611 Follows | 4,028 Likes | 236 Page Visits |
| Cost Per Result | $0.21 | $0.15 | $0.12 |
| Reach | 46,291 | 177,851 | 1,518 |
| Campaign Period | Jan 27 – Feb 28 | Jan 27 – Feb 28 | Jan 27 – Feb 28 |
Key Learnings
Facebook Follower Campaign is a Winner
It provides a reliable and highly cost-effective method for direct audience growth. At $0.15 per like, this campaign type should remain a core part of our ongoing strategy.
TikTok Requires Creative Optimization
One ad creative dramatically outperformed the other, showing the need to iterate and focus on winning formulas. We now have a clear benchmark to build from.
Platform Roles Are Distinct
Facebook is our tool for efficient, direct-response follower growth. TikTok is our engine for top-of-funnel brand awareness and cultural relevance. Each platform serves a different but complementary role.
What's Next
Our strategy moving forward is to build on this initial success, expand our creative library, and grow our presence on a new platform.
Reduce Ad Fatigue — New Creatives
We will develop and launch new ad creatives for both TikTok and Facebook to keep our content fresh and engaging. Rotating creatives prevents audience burnout and maintains strong performance metrics over time. Video Ad 2 on TikTok gives us a winning formula to build from.
Continue the Trend — Scale What Works
The Facebook Follower Campaign has proven its value. We will continue allocating budget to this campaign type while optimizing our TikTok spend toward the creative formats that have demonstrated the strongest reach and engagement.
Instagram Launch — Expanding to META
◎ InstagramWe are beginning our ad campaigns on Instagram immediately, pending META's approval (expected today or tomorrow). Instagram will be a slightly different challenge — META does not offer a direct 'Follow Campaign' objective like Facebook and TikTok do. We will need to test alternative strategies (profile visits, engagement campaigns, story ads) and closely monitor results as they come in to find the most effective approach for follower growth on this platform.